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In its fourth week, the helium ‘treasure’ balloon that you couldn’t avoid at the end of ‘Peppa Pig’s Treasure Hunt’ has finally started to die.

I wasn’t cross about buying it, I was going to buy H one anyway, but the way they were positioned you couldn’t distract or walk past them.

But still, four weeks for a balloon? I’m happy with that kind of value – thank you Peppa Pig show merch people for it not being cheap and nasty.